Darko Silajdžić is leaving DDB to establish Imminent – AdHugger

After eleven years at the agency, Darko Silajdžić is leaving the position of Executive Group Chairman DDB Prague. His next steps lead to fashion and culture.

Its former department DDB Fresh, which focuses on the area of sustainable fashion for clients from non-fashion industries, is being separated from the network agency, and former CEO Darko Silajdžić is leaving with it.

“Sometimes you have to take a step that you wouldn’t have expected a few months ago, but in many ways is the best possible,” explains Silajdžić, adding, “It just proves that the DDB Unexpected Works philosophy really works.” The DDB FRESH brand with this step ceases to exist, the new independent agency will operate under the name IMMINENT and will expand its activities in addition to fashion to “objects of culture” in the broader sense of the word. It will continue to work closely with…