Exclusive Hawk and Captify partnership brings search data to DOOH and audio media buying for the first time – AdHugger

European omnichannel advertising platform Hawk and Captify, the leading Search Intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading for the first time.

The new collaboration introduces a unique dataset that allows online search behaviour to be integrated into the targeting and measurement capabilities of the traditionally offline channels. Captify already matches consumer intent to display, video and connected TV (CTV) advertising; working with Hawk expands this to a fully omnichannel offering. 

The Captify partnership bolsters Hawk’s existing and proven offering across DOOH and audio, as well as its omnichannel capabilities, and proprietary footfall measurement and brand research attribution tools. Hawk customers can also leverage…