TBWA\Helsinki signs an outdoor ad campaign for The Mannerheim League for Child Welfare – AdHugger

Finland’s largest child welfare organization published an outdoor ad campaign to remind parents and adults of the content children see when browsing their phones, especially at night. The campaign consisted of billboards disguised as a child’s screen recording, a continuous stream of disturbing and violent images, including cyberbullying and war. Highlighting the harsh reality that children can face on their phones, the ads were displayed only at night in Helsinki, Finland, because that is when children are most likely to use their phones without adult supervision.

The aim of The Mannerheim League for Child Welfare’s campaign is to support parents in media education for children. According to a Pew Research Center survey (2020), a majority of parents of children aged 11 or younger are concerned that their child is being exposed to inappropriate content online. 59 percent…