Project Description by the architects

The project is the result of a research we have done during the development of the identity for the Artois coffee project, in which we elaborated a language that represents the brand Stella Artois for its venues, the company that commissioned us.

Stella Artois- Mercat by Hitzig Militello Architects
Photograph © Federico Kulekdjian

There are elements in the proposal that refer to the old typical European cafés of the early twentieth century, closely related to the Parisian ones.

The arches have been a resource that we re-elaborated respecting its elegant features, but implemented as a envelope composing a volume that can be easily interpreted from the distance.

Stella Artois- Mercat by Hitzig Militello Architects
Photograph © Federico Kulekdjian

The envelope has a sequence of repeated and overlapped circumferences generating a…

Citește aici tot articolul

Articol publicat pe: www.designraid.net
Autor: Design Raid