Power10 Fitness by Dubbeldam Architecture + Design

For the first dedicated rowing studio in Toronto, Dubbeldam Architecture + Design was tasked to create an immersive interior that would motivate patrons to push themselves to their physical limits. The design brief called for a sleek, sexy, and raw interior bursting with the kind of intense energy associated with the rowing term “power 10” when a crew puts all its strength into 10 consecutive strokes that can make or break a win or a workout.

To capture this kind of high-turbo energy, Dubbeldam Architecture + Design devised a fully…