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Consumer habits tell a lot about what the new trends will be and as the year comes to a closing we are not only looking back, but also at the future. Therefore, when it comes to one of the most important celebrations of the year – the winter holidays – United Media Services took a deeper look into how Romanians are planning to spend their time, consume media, but also how much they intend to purchase and what are the reasons behind those decisions.
The study was conducted on October 20-24, on a sample of 500 urban respondents, aged between 18 and 55 years old. The interviews took place online, and the sampling was done by quotas, according to sex, age and degree of urbanization. It’s the second holidays study created by United Media Services this year, after the Easter one.
The winter holidays are a period of joy for most Romanians, as 84 % of the respondents…
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Articol publicat pe: www.adhugger.net
Autor: Cristi Filipescu
