BETC Etoile Rouge and Sephora shine a light on power of beauty with “Believe in your wish” – AdHugger

For Holidays, Sephora unveiled an emotional film, full of hope, love and joy, to celebrate the power of wishes, in a campaign signed by BETC Etoile Rouge, reminding the best gifts come from the heart. rt.

“Believe In Your Wish” is directed by Duncan Winecoff and is a film both intimate (through the delicate moments shared and the personal wishes made by the different characters) and universal (because each one of us can identify itself through the wishes).

The film surfaces the high ambition of people courageous enough to tell their wish aloud and bring a joyful sensitivity and energy. The song “I’m Not In Love” by Kesey Lu brings home the message of hope and courage.

In addition to this TV ad, Sephora will release another holiday film that will focus on iconic beauty products of the…