Minio Studio and CeraVe Romania have developed a series of powerful activations dedicated to Gen Z, with the launch of the new anti-blemish range from CeraVe

Minio Studio and the CeraVe brand, part of L’Oreal Romania, once again joined forces to develop a powerful campaign that ran both online and offline for the launch of CeraVe’s new range of acne-prone products.

The campaign was primarily targeted at young people experiencing acne-prone skin in Generation Z (mainly aged 18-25). To get their attention, Minio Studio choosed an interactive approach, bringing them together with leading experts (dermatologists, nutritionists and psychologists) as relevant as possible to discuss the challenges that arise in the fight against acne. As part of the launch campaign, a series of activations took place to bring the new range to the public’s attention: a dedicated CeraVe community event in the Bebe Tei store, an information and sampling campaign in dormitories and universities, accompanied by free dermatological skin assessments for…