DDB Romania launched a new communication platform for McDonald’s Romania – AdHugger

When you have to take into account everyone’s budget and appetites, any meal with family or with friends can turn into an equation with unknowns. To help consumers keep up with their needs and preferences, McDonald’s has launched a platform dedicated to those who want to keep up with their own desires, but also take into account the spent budget.

“We believe that there are several very important aspects that characterize Romanian consumers: optimism, cheerfulness, but also the need to feel that they are making smart choices. And it’s important to us to offer our customers options that allow them to make the best choice for themselves and their families, every time.

At McDonald’s, there is a constant concern to provide added value through products, services and packages and the Home Menu Mix campaign provides the layer of a new communication platform designed to…