Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year – AdHugger

Lego is again the most valuable and strongest Danish brand, valued at DKK53.4 billion. Lego is Denmark’s most valuable brand for an eighth consecutive year, according to Brand Finance Denmark 2023 report. This came as Lego achieved a 38% year-on-year brand value increase to DKK53.4 billion. This also makes Lego the world’s most valuable toys brand.

Anna Brolin, Managing Director of Brand Finance Nordics commented:

“The biggest Danish brands are unusual for being firmly rooted in the physical world: Lego is an iconic brand across the world for the unlimited play opportunities it creates, and Maersk is an integral part of the global goods economy. Across the world, children know that a Lego toy represents hours of fun, while parents know the pain of standing on a forgotten Lego piece in the middle of the night. That is the value of Danish brands, which are enduring into…