DDB Romania and Leroy Merlin launched the latest campaign – AdHugger

Leroy Merlin is a brand with great ambitions and great development plans. From strategic ranges designed to surprise customers, to increasing the offer in parallel with the current needs of the consumer, it is an optimistic and brave brand that prioritizes its construction.

“Building a relevant image for consumers is a priority for us at Leroy Merlin – both at the communication and product level. And every campaign that we bring to our audience is done with great care, with a well-crafted strategy and current to the reality of the brand and the market at the time. This time we wanted to show what a happy home means for every type of consumer who crosses our threshold,” said Oana Mihăilă, Leroy Merlin Marketing Communications Manager.

In order to reach the true meaning of a happy home, Romanians went through a collective maturation. If in previous years the…