DNA My Dog harnesses genetics to give dogs a voice – AdHugger

To celebrate National Pet Day DNA My Dog, a leading canine genetic testing company, has announced their new brand identity. The full rebrand shows how genetic science can lead to greater understanding and deeper bonds.

Since launch, DNA My Dog has been on a mission to empower pet parents with the knowledge to provide the best possible care. The new brand identity system, developed by Zulu Alpha Kilo, connects the dots between a dog’s genetics and their unique physical, behavioural and emotional needs.

“We believe there’s so much that we can learn about dogs through genetics,” said DNA My Dog founder and CEO Mindy Tenenbaum, who was inspired to launch the brand from her work with shelter organizations. “We know that when dogs can communicate those needs to new pet parents that can lead to better care.”   

The new identity is based on a system of dots,…