Agencies risk losing strategists unless they improve company culture – AdHugger

Sweathead, the New York based strategy training company, has released its latest B2B report – What Strategists Want From Work – that uncovers the sentiment of the global strategy community in advertising agencies and beyond.

The findings reveal that 42 per cent of strategists are looking to change jobs in the next 12 months, because their company culture has become focused on bureaucracy, over creativity. The report also finds that 80% of strategists cite a company that values strategy as the most important factor in making somewhere a great place to work. Strategists seek companies where strategy is not only valued but visible, the report finds. They want to know that their work will be part of the creative process and impact the final work.

Strategists leave a company when they’re not earning, or learning, or both. From the strategists polled, many feel undervalued,…