Publicis Luxe, Lancôme x Bearbrick promise a beauty best friend like no other – AdHugger

Accompanied by Publicis Luxe, Lancôme launches a fun-filled beauty experience in collaboration with Japanese cult favorite toy, Bearbrick. Aptly named Happy, Bearbrick becomes Lancôme’s happiness totem, artistically reinterpreting the House’s signature and emblem, as he adorns the brand’s icons in an exclusive limited collection.

Starring actress Lily Collins, the collaboration’s graffiti aesthetic is injected into the House codes, notably the Lancôme logo, its iconic rose and its signature Ô. The three films, titled Call Me Happy, each highlight the brand’s limited editions, as Collins magnetically takes us through the journey of bringing Lancôme’s happiness mission of beauty to life.

Conceived with the help of Publicis Luxe, the Lancôme x Bearbrick collaboration adopts a playful approach…