Axa and Publicis Conseil launch a pan-European campaign targeting small businesses – AdHugger

AXA is celebrating the entrepreneurial courage and resilience of small and very small businesses in its new pan-European campaign designed with the agency Publicis Conseil.  

These “small” businesses are however “small” in name only: they represent the backbone of our domestic economies, while beyond the business, it is often a life project that they carry out whose implications go far beyond the economic framework.

It is this original ambition that AXA’s new campaign celebrates, by recalling through the story of a young entrepreneur her ability to offer support and advice adapted to the nature of each project, as well as to the various hazards and stages in the life of the business.

Virginie Berçot, AXA Global Brand Director, added: “Through this campaign, it was important for us to pay tribute to the entrepreneur, man or woman, behind each project and…