Greater access to emerging tech to foster next era in creativity, community and data privacy – AdHugger

Following several years of constant global instability, people are gaining greater access to emerging technologies — including AI, web3, and tokenization — which is advancing the next generation of creativity, community and data privacy. In turn, businesses and leaders should prepare for shifts in business models due to changing customer behaviors as they find increasing value in new, emerging technologies, forecasts the Accenture Life Trends 2023 report from Accenture.

Building on the 15-year legacy of Fjord Trends, this report — now titled Accenture Life Trends 2023 — identifies five global macro movements across human behavior that will shape business, culture, and society in the coming year.
 
From learning to live in permacrisis to increasingly seeking to belong in online communities to missing work’s intangible benefits and using emerging technology such…