Creature London and Woodland Trust, campaigning to fight climate crisis – AdHugger

Woodland Trust, the UK’s largest woodland conservation charity, has launched a campaign to fight the climate crisis. Created by Creature London, the campaign coincides with the charitable organization’s re-brand and repositioning, also done in partnership with the advertising agency.

Woodland Trust appointed Creature after a competitive pitch at the end of 2021. Initially, the brief was to help the organization develop a new brand positioning that allowed them to shift perception from a conservation organization for the traditional and conservative to one that represents the wide variety of voices that want to combat the nature and climate crisis. The trust also wanted to grow its supporter base, reaching 3% more of the UK population and attract a more diverse audience. 

That new positioning, ‘Fighting for the health of people and planet with every tree’, firmly…