AdInMo expands in-game commercial team – AdHugger

AdInMo, the contextual in-game advertising platform has appointed adtech gaming evangelist Yasin Dabhelia as its VP Programmatic to lead its global demand strategy.

Yasin brings extensive digital and cross-media advertising experience and has been part of the growing in-game advertising ecosystem from its early days, overseeing multi award-winning campaigns for Bidstack plc as VP Programmatic Partnerships and Sales.

In 2022, AdInMo was part of an industry group led by IAB, IAB Tech Labs and the Media Ratings Council (MRC) which published measurement guidelines for Intrinsic In-Game Advertising. This key milestone paves the way for brands and agencies to have confidence in the emerging ad formats and make in-game part of their programmatic media spend for brand advertising.

AdInMo’s global mobile games ad network enables advertisers to target and measure against…