iProspect and Dentsu won Zalando media account following a competitive pitch – AdHugger

iProspect, a dentsu company, was appointed global media agency of record for Zalando, leading European platform in fashion and lifestyle. The decision comes after a competitive pitch aimed at consolidating all media into one agency group able to accelerate market collaboration and international campaign continuity.

It was iProspect’s global scale and the opportunity to increase scope through its dentsu network which initially appealed to Zalando. However, it was the digital-first media agency’s insights, strategy, and passion, coupled with deep brand and performance expertise, which clinched the win.

Amanda Morrissey, iProspect Global Client & Brand President

“With over 50 million active users in its European heartland, and a highly sophisticated ecommerce and fashion collaboration model, it was imperative our ideas brought both simplicity and relevance into…