Romanian Lowe Group launched Path, specialized data analysis & interpretation unit for group’s agencies’ clients – AdHugger

In response to the need for businesses to quickly adapt to the speed at which the consumer behavior changes, Lowe Group Romania launches Path, the unit specialized in analyzing and interpreting data with strategic impact for the group’s clients.

Path is led by Roxana Bleoaja, a specialist with over 15 years of expertise in market research and insight analysis, and includes an interdisciplinary team of strategy and data analysis specialists with experience on brands and campaigns covering multiple industries. The Path development brings data to the center of the group’s agencies product: MullenLowe (integrated marketing communications agency), Initiative (media), Golin (public relations) and Medic One (medical and pharmaceutical communication), identifying insights from consumer reality.

The unit integrates an extensive suite of local and international tools and data…