McDonald’s celebrates moments of togetherness with the launch of ‘The Alternative Christmas List’ – AdHugger

McDonald’s is changing the meaning of ‘Christmas lists’ this year as it launches The Alternative Christmas List, a campaign anchored around a mobile experience accessed through the McDonald’s App, led by Leo Burnett UK. The campaign gives new meaning to the festive symbol of a Christmas list. Instead of being about material objects, McDonald’s Alternative Christmas List is instead made up of a series of experiences each curated to bring families together to enjoy small but meaningful moment of magic.

At the centre of the campaign is the Alternative Christmas List mobile experience. Launching on 14^th November, the Alternative Christmas List invites fans to enjoy six unique experiences, released weekly in the build up to Christmas. Every experience on The Alternative Christmas List has been created to enhance a shared family moment, and the experiences will include…